Driving School Industry Trends in 2023

By Liam Hoch in Driving Schools
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As the driving school industry continues to evolve, it is essential for owners to stay ahead of trends in order to effectively and successfully manage their business. Keeping up with the ever-changing landscape provides an advantage that can give your business a competitive edge in an increasingly crowded field. With this post, we will explore some of the upcoming industry trends in 2023 so you can position yourself and your driving school accordingly.


Understanding where technology is headed and how consumers are engaging with different components of the industry will equip you with no shortage of advantages moving forward. Let’s dive into what we can expect from this dynamic space over the coming year.


Increased focus on customer experience

In recent years, there has been a shift in the business world towards a focus on customer experience. This trend is only expected to continue in 2023, as businesses of all sizes increasingly understand the importance of providing a positive customer experience. In order to stay ahead of the competition, small businesses will need to make sure that they are delivering an exceptional customer experience at every touchpoint.


IMPROV’s Recommendation – Make use of services like Driving School Software, a great way to integrate all of your staff and student scheduling, as well as automate all email and text reminders along with notifications and alerts.


More personalized marketing

As businesses become more focused on customer experience, they will also start to personalize their marketing efforts. This means that businesses will need to get to know their target audience on a deeper level and create marketing campaigns that are tailored specifically to them. Small businesses that are able to personalize their marketing will be able to better connect with their target audience and build long-lasting relationships.


IMPROV’s Recommendation – Becoming familiar with powerful CRM tools such as Hubspot or Klaviyo, services we use here at IMPROV, can go along way with personalized marketing outreach that speaks directly to your customers and students.


Rise of social media

Social media has become one of the most powerful tools in the business world, and this trend is only expected to continue in 2023. More and more businesses are using social media to connect with their target audience, promote their products or services, and build brand awareness. Small businesses that are not utilizing social media will need to start doing so in order to stay competitive.


IMPROV’s Recommendation – There’s never a wrong time to begin social media outreach, though  getting starting can feel daunting. Utilizing tools such as Sprout Social or Hootsuite will help you plan out a strategy in advance, and stick to it.


Growth of e-commerce

E-commerce has been growing rapidly in recent years, and this trend is expected to continue in 2023. Small businesses will need to have an online presence in order to reach their target audience and sell their products or services. Those that don’t already have an e-commerce website will need to create one, and those that do will need to make sure that it is optimized for search engines and mobile devices. Especially mobile devices. Our internal data shows that everything is trending in a mobile direction.


IMPROV’s Recommendation – Optimize as much as you possibly can for mobile conversions, without ignoring more traditional transactions. There are dozens of solutions available, but services like Shopify and Wix eCommerce can get you going in the right direction if you haven’t taken a hard look at E-commerce just yet.


Increase in mobile usage

We mentioned mobile, right? Mobile usage has been increasing steadily for years, and this trend is expected to continue in 2023. More and more people are using their smartphones and tablets for tasks such as shopping, banking, and researching products or services. Small businesses will need to make sure that their website is mobile-friendly and that their marketing campaigns are designed for mobile users.


IMPROV’s Recommendation – Trying to account for the shear number of mobile devices and circumstances can be daunting. If you don’t have a dedicated professional on your team, a great way to get started with with BrowserStack, which will help you test different mobile configurations to ensure you site and information is displayed in the best way possible.


Artificial intelligence

Artificial intelligence (AI) is another technology that is becoming increasingly important in the business world. AI can be used for tasks such as automating customer service, analyzing data, and creating personalized marketing campaigns. In 2023, small businesses will need to start utilizing AI if they want to stay ahead of the competition


IMPROV’s Recommendation – Whether we like it or not, the AI revolution is here. You may have heard about Chat GPT, which is a great open source solution, but if you’re looking for a little more guidance we’ve had success with Jasper and GrowthBar.


What’s past is prologue

The driving education industry is forecast to change in several ways by the end of 2023. Businesses will need to focus more on customer experience, provide personalized marketing, and make use of the rise of social media and e-commerce. Mobile usage will continue to grow, along with artificial intelligence, and virtual reality.


These trends present both challenges and opportunities for businesses in the driving education industry. To stay ahead of the curve, it’s important to keep up with these trends and adjust your business strategies accordingly. Visit our website for more information on how you can prepare for the future of the driving education industry.



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