Written by Julie E
Passionate about driver education and safety, Julie Eydman, Ed.D., is a leader who operates at the intersection of technology, education, and behavioral science, helping organizations turn complex data and emerging tech into simple, human-centered experiences that drive growth and learning. Julie holds a doctorate in Organizational Change & Leadership and a graduate certificate in Learning Design & Technology from USC Rossier School of Education.
Blog Posts
By Julie E in Driving Schools
Your fleet may be safer than last year. Can you prove it to your insurer?
Imagine two fleets with similar vehicles, routes, and accident histories. Both have invested in safety technology. Both monitor driver behavior. …
By Julie E in Fleet Operations
Catrak Technologies™ Partners with IMPROVLearning® to Bring Comedy and Behavioral Science to Fleet Safety
Combining telematics, AI, and comedic behavioral coaching, IMPROVLearning turns driver data into documented liability risk reduction and effective driver coaching. …
NEURO IQ™ Now Available Through Geotab Order Now Marketplace
Hollywood, CA — [June 22, 2026, 10:00 GMT] — IMPROVLearning™, a leader in behavioral driver safety training, announced today that NEURO IQ™ is now …
By Julie E in Uncategorized
How hard acceleration and harsh braking quietly drain fleet budgets
Fuel costs are one of the few expenses a fleet feels immediately. It hits every day. Every route. Every vehicle. …
By Julie E in Driver Safety
Why the Most Dangerous Moment on the Road Is the One That Feels Perfectly Safe
The Moment Nothing Happens. There is a version of this story that happens thousands of times a day. A driver …
By Julie E in Driver Safety
The Bill Comes Later: What Preventable Fleet Incidents Really Cost
Why the small ones add up faster than most fleets think A driver backs into a pole. No one …
